Transparency in Fashion: Beyond the "Eco" Label

INTRODUCTION

The Conscious Journal invites you into a slower way of understanding the world—one where curiosity is medicine and awareness becomes a regenerative tool. In fashion, awareness has never been more needed.

The industry has adopted a new language—“eco,” “sustainable,” “green,” “natural”—but few words are regulated, and many are misused. This disconnect creates confusion for consumers who genuinely want to make mindful choices.

Transparency becomes the bridge. It allows you to choose clothing not out of marketing persuasion but from alignment, clarity, and trust.

@ecobyraysha Greenwashing Exposed: The Truth Behind 'Sustainable' Fashion Brands Let’s discuss the widespread issue of greenwashing in the fashion industry, revealing that over 53% of eco-friendly fashion claims are misleading. Let’s talk how brands frequently use terms like 'natural' and 'green' without substantive evidence, and emphasize the critical need for transparency in sustainable production. #nogreenwashing #sustainablefashion #regenerativehealthyliving ♬ original sound - EcoRituals by Raysha

WHAT IS GREENWASHING AND WHY DOES IT MATTER?

Greenwashing is a performance of sustainability without the substance.
It shows up as vague claims, nature-colored labels, leaves on packaging, or undefined phrases like “planet-friendly”—none of which guarantee anything.

When everything is labeled “eco,” these claims lose meaning. Consumers feel misled. Brands with integrity struggle to stand out. And the planet does not receive the protection it desperately needs.

THE REGULATORY LANDSCAPE: WHAT’S REAL AND WHAT’S NOT

The U.S. Federal Trade Commission created the Green Guides to help companies avoid misleading claims.

But here’s the catch:
The Green Guides are guidelines, not law. They are not fully enforceable, not updated frequently, and do not define what “sustainable,” “biodegradable,” or “eco-friendly” truly mean at a global level.

This means consumers must rely on transparency—not marketing—to understand what they are buying.

TRANSPARENCY AS AN ACT OF CARE: HOW BY RAYSHA SHOWS ITS WORK

At By Raysha, transparency is part of the design process. The goal is not just to create beautiful pieces but to let you see the story behind them.

What Transparency Looks Like:

Made-to-order production
Pieces are created only when ordered. This eliminates overproduction—a major cause of textile waste.

Certified materials
Organic and recycled fabrics with globally recognized certifications:
• GOTS (Global Organic Textile Standard)
• OEKO-TEX Standard 100
• GRS (Global Recycled Standard)

Open communication
We share our material origins, processes, and supply chain details so you can understand exactly what you’re supporting.

BREAKING THE CYCLE OF GREENWASHING

Transparency is radical because it cultivates trust. It creates a relationship between brand and customer rooted in integrity instead of illusion.
When you choose transparent brands, you vote for accountability and push the industry toward honesty.

At By Raysha, we believe fashion can be beautiful, conscious, and regenerative. Transparency is how we make that promise real.

CLOSING REFLECTION

Clarity is empowering. When you know the story behind what you wear, fashion becomes more than personal expression—it becomes a ripple of positive impact.
Regenerative living begins with truth, and transparency is the doorway.

REFERENCES

1. 1. Global Organic Textile Standard (GOTS)

   2. OEKO-TEX® Standard 100

   3. Global Recycled Standard (GRS), Textile Exchange

   4. Federal Trade Commission (2022). Green Guides.

   5. Federal Trade Commission (2022). Eco-Friendly and Green Marketing Claims.

   6. Investopedia (2021). Understanding Greenwashing.